What you will learn
- Overview of digital marketing
- The importance of digital marketing in today's world
- Different channels of digital marketing
- Develop a Digital marketing plan
- Setting up digital marketing goals
- Understanding your target audience
- What is social media marketing
- Facebook Advertisement with Fb Ads Manager
- Understanding Content Marketing (YouTube, TikTok, Blogs)
- Developing a content marketing strategy
- Content creation: blogs, videos, infographics, etc.
- Learn About “Canva”
- Learn About “ChatGPT” and How we can use AI for DM
- SMS, Email Marketing
- Email marketing tools and analytics
- Introduction to PPC advertising
- Setting up a Google Ads account
Course content
2 sections, 4 lessons, 32s
Course Introduction1 lesson, 8s
- Course Introduction Locked 0:08
Chapter 01 - ඔබේ ව්යාපාරයට Digital Marketing පටන් ගන්න ඕනි ඇයි?3 lessons, 24s
- Chapter 01 - ඔබේ ව්යාපාරයට Digital Marketing පටන් ගන්න ඕනි ඇයි? Locked 0:08
- Chapter 02 - ඔබේ ව්යාපාරයට Web අඩවියක් අවශ්ය වන්නේ ඇයි? Locked 0:08
- Chapter 03 - Web අඩවියක් සාදාගන්න ඔබ සොයාගත යුතු මූලික අන්ග උපාන්ග Locked 0:08
About this course
Even with extensive marketing efforts on platforms like Facebook, Instagram, YouTube, and through emails, your business may still not be achieving the desired level of sales. Inquiries might not be flowing through your website, indicating a potential disconnect with your target audience. This lack of engagement could be attributed to traditional and outdated methods that fail to resonate with the evolving pulse of the target audience.
Over the course of 8 weeks, we will guide you on precisely how to independently market your product or service online. This program is designed to be straightforward, comprehensive, and practical, presented in the most accessible Sinhala language. Departing from conventional online teaching methods, our content is thoughtfully curated to include AI tools, ensuring an engaging and interactive learning experience.
This course is open to individuals beyond entrepreneurs and businessmen. Whether you aspire to become a skilled digital marketer in the future or simply have an interest in digital marketing, you are welcome to join, without any discrimination. Our aim is to empower anyone with the knowledge and expertise to navigate the dynamic landscape of online marketing successfully.
This innovative course goes beyond traditional teaching methods, incorporating AI tools and interactive content to ensure a practical and engaging learning experience. Open to anyone interested in becoming a skilled digital marketer, the course promotes inclusivity without discrimination.
Before you start
- Course Duration: 6 days (12+ hours)
- Days and Time: Mondays, Thursdays, and Fridays, from 8:00 PM to 10:00 PM
Instructor
Udaya Kumara
Teacher
As the Managing Director of FONIX Software Solutions and a seasoned Business Consultant, I also serve as a Digital Marketing Trainer. I hold a BEng Hons in Software Engineering, a Master's degree in Digital Marketing, and an MBM in Marketing.
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